Time to start shopping!
Instinct® – The Raw Brand®
Love Is Raw™
We got our start making raw pet food out of our company-owned facilities in Lincoln, Nebraska. Ever since we’ve set out to make the nutrition of raw more accessible to pets and pet parents.
We believe that if we can get the nutrition of raw into more bowls, we’ll transform the lives of even more pets. And that’s really why we do what we do. Instinct believes in the power of raw nutrition and its ability to truly unlock our pets’ potential to thrive. Whether it be kibble or 100% raw, every Instinct recipe is guided by the unmatched nutrition of raw.
Available in cans or pouches, Instinct makes it easy to add more protein and variety to every meal.