Instinct® – The Raw Brand®

redefining better in pet food through the pure, real nutrition of raw

Love Is Raw

We got our start making raw pet food out of our company-owned facilities in Lincoln, Nebraska. Ever since we’ve set out to make the nutrition of raw more accessible to pets and pet parents.

We believe that if we can get the nutrition of raw into more bowls, we’ll transform the lives of even more pets. And that’s really why we do what we do. Instinct believes in the power of raw nutrition and its ability to truly unlock our pets’ potential to thrive. Whether it be kibble or 100% raw, every Instinct recipe is guided by the unmatched nutrition of raw.